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New Domains To Hit Web, Google/Amazon Vie For Similar Names

Google wants .lol

via: LA Times

Google hopes to inherit the Earth — or at least .earth. And Amazon wants to bring you .joy. It’s probably no surprise that they both want .you.

Those were among the 1,930 applications for new generic top-level domain names, replacing the ubiquitous .com that we see on most commercial websites in an online land-grab that could be the largest expansion of the Internet’s domain-name system.

Many of the applications are to be expected. Companies including ABC television, BMW and Yahoo staked their claim on their names. Interestingly, Nissan brought back its old brand in .datsun.

Now it’s no surprise that the company that already owns .XXX went for .adult and .porn.

Two companies in particular have a significant number of applications, and several that overlap. Amazon and Google (as Charleston Road Registry Inc.) went after .game, .movie, .wow for example.

Amazon seemed to focus on its core with .author, .book, .read and .buy.

Google selected some very interesting plays for specific career areas — .cpa, .esq, .phd and .prof among them. It’s also making a play for the family with .baby, .kids, .mom, .dad and .pet. It also went for .day but not .night, apparently.

Google is interested in the .here, and Amazon wants the .now. Amazon wants .zero and Google wants .zip.

Of the more curious ones Google applied for are .lol, .are, .boo, .foo and .rsvp. This may give some insight into what future forays it may have in mind.

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